I really tried to focus on specific events or seasons on the tours after awhile so I didn't have to have tons of different shirts. I could just have a few friends working with me slinging shirts and trading for burritos and other tasty treats. Tours were getting to be super sketchy if you didn't have permits. The whole industry was growing up and cracking down on everyone. After one Dead show they confiscated all my shirts, my full inventory. I was completely self funded always rolling the last profit into the new line and that was devastating. Same show, my van broke down and I had to have it towed form NY to NH. It was definitely a sign.
I stopped selling on Dead tour and started up on Phish Tour. I was living in Burlington from 89-91 so I saw them coming up and I'm a huge fan, so I decided to jump on Phish tour and focused on generic tour shirts and at the same time gathering artists and starting to build the Artwear and Visual Voice brands.